ABCs of Crowdfunding: L is for Launch

Everyone knows (or should know by now) that a minimum of 30% of your crowdfunding goal comes from those closest to you. From your peeps (ie. friends and family, the soccer team, the fellowship group, the gang at work).

The most successful campaigns have that in the can before they ever go live. Those savvy campaigners view the launch as something that happens in stages — a piece of the crowdfunding puzzle — definitely not just on campaign opening day.

Saturn V

You might define the launch period as having three distinct stages, just like the famous Saturn V rocket that launched all Apollo space missions in the US between 1966-73.

Stage I – Lift-Off: The Key Allies Launch

Think of anyone/everyone who might answer the call to do at least one of three things for you: (1) be a campaign gossiper (by that, I mean, everything you tell them about the campaign from now on, they promise to tell everyone they know); (2) be a campaign contributor; (3) be a campaign volunteer. Read More

FreshVoice’s Great Content Map: Part 3: Text Signposts

In the third post in our series based on Indie’s Great Content Map, we focus on the ways in which you can help your content seekers stay on course as they progress through your blog post.

In Part 1, we presented the concept of the map, and in Part 2,  Be the Captain, we discussed ways to brand your content so your travelers know who’s at the helm.

Once readers know who’s manning the ship, there are some key tools you can use as text signposts to get them and keep them on the path and eager for their next steps. Let’s look at three of the most common and examine why they work so well.

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