Everyone knows (or should know by now) that a minimum of 30% of your crowdfunding goal comes from those closest to you. From your peeps (ie. friends and family, the soccer team, the fellowship group, the gang at work).

The most successful campaigns have that in the can before they ever go live. Those savvy campaigners view the launch as something that happens in stages — a piece of the crowdfunding puzzle — definitely not just on campaign opening day.

Saturn V

You might define the launch period as having three distinct stages, just like the famous Saturn V rocket that launched all Apollo space missions in the US between 1966-73.

Stage I – Lift-Off: The Key Allies Launch

Think of anyone/everyone who might answer the call to do at least one of three things for you: (1) be a campaign gossiper (by that, I mean, everything you tell them about the campaign from now on, they promise to tell everyone they know); (2) be a campaign contributor; (3) be a campaign volunteer. Read More