In the third post in our series based on Indie’s Great Content Map, we focus on the ways in which you can help your content seekers stay on course as they progress through your blog post.
In Part 1, we presented the concept of the map, and in Part 2, Be the Captain, we discussed ways to brand your content so your travelers know who’s at the helm.
Once readers know who’s manning the ship, there are some key tools you can use as text signposts to get them and keep them on the path and eager for their next steps. Let’s look at three of the most common and examine why they work so well.